Windows are just about everywhere. They present us with a fantastic opportunity for promotional advantages in conducting our business. Window displays can be an innovative and artistic way to effectively market your business. With this in mind we wanted to explore the best ways that window graphics can benefit your business!
Increase in brand awareness
Marketing isn’t always about driving direct sales for your business. A lot of times, the objective is to get your name out into the open. This form of marketing is about increasing brand awareness, and this is extremely important if you want your customers thinking about your business when they have a particular need they want fulfilling that you can help them with. Covering what would typically be a plain window with a colourful, visually striking graphic that includes the details of your business is a fantastic way to increase this kind of brand awareness.
Shows passersby where your business is
Now only do window graphics help familiarise people with the brand of your business, but they also help people know where exactly your business is located. People walking by your store need signage at eye level that can properly captivate them, which signs above your door will not provide. Because a window graphic can include far more imagery and text to communicate what it is your business does and why someone should step inside your business, they are the perfect choice!
Draws attention to promotions and sales
Special promotions and sales have long been known to have a beneficial impact on businesses. But to effectively advertise these things to customers takes a special kind of marketing to effectively grab the attention of your customers and draw them towards these things. You want any potential customer that walks or drives past the business to see immediately that there’s an important reason to visit. Window graphics allow you to use big, bright colours and text to attract the attention of the public.
Window graphics have some excellent benefits for the inside of your building too. A central one here is that window graphics can provide your customers and employees with a greater chance of privacy if they are inside the building. Window graphics allow a good deal of light to pass through into the building while still maintaining an element of privacy. Those who work in an office, work out in a gym, are eating or socialising may benefit from the privacy that window graphics can provide.
Creating window graphics that are visually appealing, and with little text, is a fantastic way to create intrigue among customers. If you effectively create a window graphic that is intriguing and eye-catching to passersby, it’s more likely they’ll want to learn further about your business. An explicit call to action can also be included if you want to directly tell them to step inside and learn more!
Tie into digital marketing
A truly effective window display can help promote your digital marketing campaigns and online presence to a wider audience. On a very basic level, by simply including your web address and any social media handles that you have within the graphic, you encourage customers to look here for places that they can check you out.
Severn Signs are Gloucestershire’s leading sign makers and printers. Severn Signs has grown to become the largest independent and trusted sign makers in Gloucestershire, with a knowledge of the sign business that’s second to none. If you’re a new or existing business that’s looking for professional and experienced sign makers in or around the Gloucester area, then take a look at our website www.severnsigns.co.uk or give us a call on 01452 739 156 – we’d be happy to help!