In recent years, the focus of many business’ marketing efforts is online presence and big signs. However, when it comes to brand awareness, it’s all in the details. Here’s a look at 4 top tips for great business stationery.
It is, of course, important that we spend time making sure that our websites look great and that the signs outside our premises are perfect. However, it is also important to get the balance right and that includes making sure you have great business stationery. It’s all in the details and having personalised stationery is a fantastic way to keep your brand on people’s minds. It is subtle and it is effective. Unfortunately, stationery is easily overlooked. That is why I am here to look at some top tips for your business stationery.
What is business stationery?
Business stationery refers to bespoke items that you tend to use day-to-day in the running of your business. This includes the paper you use to send letters, the pens you use to write notes and the business cards that you give out to potential clients.
When done right, branding your stationery is an indirect yet efficient way to keep your company’s name in front of people. Consistency across items used also presents you as organised and professional.
So, what is the key to great business stationery?
Keep it uniform
As mentioned, uniformity throughout each area of your business implies that you are an organised and professional business. This includes using consistent brand colours, icons, fonts and logos. This does mean that if you rebrand your company, you need to keep everything updated with your new branding.
Be clever with colour
When too much colour is used, things become busy-looking and your brand message can easily get lost. When it comes to stationery, you will have little space to put the information you want on there. That is why it is best to keep the design simple and use pops of colour to highlight the important bits of information on there.
Check it twice. Then check it again!
I cannot stress how important it is to check your design multiple times. Business stationery is printed in large quantities. That means that if the phone number is wrong on one pen, it’s going to be wrong on every single pen. You must make sure that you are happy with every detail before you approve it for print.
Use quality materials
This isn’t the place to cut corners. Make sure that letterheads are printed on high-quality paper, your business cards aren’t blurry, and your pens don’t feel cheap. Your business stationery is almost like the first handshake – you want to make a good first impression. Clients will notice the difference between cheap photocopier paper and thick, matte-finish paper.
As printing experts, we know a thing or two about stationery. We always pride ourselves on the high-quality products and services that we provide for our customers and our stationery is always finished to the highest of standards. We work with you at every stage to ensure that you are happy with both the design and the finished products.
Have a question about business stationery? Get in touch and we can get a conversation started with your today!