The first step to marketing your business is having a great brand and a memorable logo. What you do with your logo can help improve brand recognition and awareness. Here’s how…
We’re always told that first impressions matter. This is particularly true when it comes to marketing your business. Having a stand-out logo is the first step to giving a good first impression, but how you display this logo can have an impact too. Giving visitors and passers-by something memorable to look at will increase the likelihood that they will remember your logo and your brand. This increases the chance that they think of your business when they require services that you offer.
Here are a few ways in which you enhance your logo to help improve brand recognition:
1. Go 3-Dimensional
Adding an extra dimension to your logo display is one sure way to make it stand out. Adding a 3D element brings it away from the wall or fascia. This style makes your branding pop out more and highlights it with eye-catching shadows and lighting.
2. Use Contrasting Materials
Using distinctive materials will help your logo pop even more. There are many options to choose from. Whether you’re displaying your logo inside or outside, the type of material you opt for can create a contrasting effect.
Popular options are metallics, acrylics and brushed stainless steel. These can add personality and texture to your signage. Installing it on different backgrounds can enhance this effect, such as wood, brick and textured paint.
3. Think About Colour
Contrast can be created in more ways than just the material you use. The colour you use can also help to improve brand recognition. This means not letting the logo itself do all the work and carefully considering the background you put it on.
If your logo is a similar colour to the wall you want to display it on, you should use a contrasting colour to make it stand out more. If your branding is only one colour, using a multi-coloured background will make it more eye-catching and noticeable.
4. Use Clever Lighting
Another way to draw the eye towards your signage is with lighting. If done right, it can look impressive. This can subsequently make it stand out more and improve your brand recognition. 3D lighting is a popular option. Backlighting is another way to illuminate your logo. On the other hand, you don’t have to rely on lighting that is built into your sign. Using room lighting is another way to catch someone’s attention. This includes spotlights and floor lights.
5. Create a Feature Display
In reception areas or offices, a common choice is to create a feature wall that centres around your logo. This involves using creative display techniques to make sure that visitors see your logo. This in turn will make your brand more memorable and improve brand recognition. You can use this as an opportunity to promote brand values based on the materials you use.
6. Showcase it in Multiple Locations
The key to successful brand awareness is making sure that people see your logo. They need to be able to associate your logo with your brand. This is hard to do if they only see it once and forget it 10 minutes later. Placing your branding in multiple locations throughout your shop or office is a good way to make sure they remember you.
Not only can you create feature displays, using window stickers will ensure that people see your logo and know who you are before they even enter. Internal window stickers can be used on glass doors and room dividers to remind people of your brand during their visit. Investing in vehicle graphics is also another way to get it in front of people. If you’ve got a fleet of vehicles outside your building covered in your branding, this will help improve brand recognition. This is because even whilst they are leaving your premises, they see your logo again on the way out.
Improve Your Brand Recognition with Severn Signs
At Severn Signs, we can help you make an impact with your branding. By using clever signage solutions and intuitive placements, we can help you get your logo noticed and improve your brand recognition. Most marketing efforts focus on brand awareness and using your logo cleverly is one of the best places to start.