So the team came to see me.
“We need to brighten up the reception area, boss.” They may not actually have called me boss.
“We want to be more involved and for people to know who we are.”
Okay, I can solve both of these at the same time, I thought. Meet the Team in our newly decorated reception area!
I see the weather has been particularly changeable recently with some heavy rain and high winds in evidence. Naturally that got me thinking about signs – it’s what I do.
Put simply, your signage may be the most important factor when it comes to attracting new and old customers. For the businesses that have been impacted by storms, it's important that those customers know you are open for business (once your business is open for business that is!).
Apart from a natural disaster, how do you know when it's time to update your business' indoor and outdoor signs?
1. Your sign is broken or damaged
If that’s the case, then you need a new sign. Broken signs with chipped paint, weather damage, broken bulbs, or missing parts are all good reasons for updating your signage. Customers aren't attracted to broken down signs and are more likely to look at your business in a negative light. It's important to show your customers that you're committed to keeping your business looking its best.
2. Your sign was bought on a budget
As I have said, your sign is often the first thing that people will see when they set eyes on your business. If it seems cheap and only took a few minutes to create, customers will not be impressed. A well-designed sign is an investment that will repay its cost many times over.
You really don’t want to leave it too late, do you?
It is September already and before you know it we’ll be celebrating the New Year and making notes on our new … hang on, where’s our 2019 calendar?
Fortunately Severn Signs is here to help. Here are some of the fantastic styles we can offer:
• Wall calendar. Traditional and always useful.
• Slim calendar. An elegant portrait format to complement our popular wall calendars.
• Monthly calendar. These are designed to provide a quick overview of the months ahead while advertising your promotion.
It’s not just shops and offices that we do signage for you know. We recently completed this exciting and colourful job at a local school.
Woodfield School in Cam asked us for something just a little bit different and we were happy to oblige. It caters for infant and junior school students, as well as pre-schoolers, and their motto is ‘In our school every person matters’, a worthy sentiment I’m sure you’ll agree.
To reflect this they wanted a series of colourful panels made up, each with a suitably motivational message such as ‘When you know better you do better’ and ‘Life is a journey not a race’.
I am pleased to say that we were able to complete our assignment well within the given time and received full marks for both attendance and performance!
One of the things I love about this job is that you never quite know what the day will bring. It could be an order to design a new set of stationary for a company, instructions to wrap a fleet of vans or maybe to provide a set of signs to help people find their way around the grounds of a major educational establishment.
Wycliffe College is an independent day and boarding school in Stonehouse, near Stroud, for boys and girls aged 2 to 18. The site is some 52 acres in total with 8 residential houses as well as numerous educational and administrative buildings.