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Any business, large or small, needs to be constantly thinking about marketing. Is it time for a complete change of image?

Severn Signs are pleased to have been part of the team that helped Butler’s Venue Bar in Gloucester to be awarded Gold in the first Gloucester Best Bar None Awards. Not only that, but Gloucester went on to be awarded the National Best Bar None's Best New Scheme Award at a ceremony held at the House of Lords last month.

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Did you know it is a legal requirement for a company owning a sign to safely maintain it?

Regarding any sign, the Health and Safety at Work Act states that there should be “maintenance of it in a condition that is safe and without risk to health.” Town and Country Planning Regulations require that “the advertisement (sign) must not endanger any person” and “any structure or hoarding used must be maintained in a safe condition.”

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Local business owners do not have the huge advertising budgets of national companies so must make the most of their opportunities. The Small Business Association has stated that “signs are the most effective, yet least expensive, form of advertising for the small business”.

So how can you make the most of your signage? Here are some simple tips:

Seasonal signs and adverts can be a unique and refreshing way of promoting your business.

However, there is also the danger of getting things horribly wrong.